In an environment where the Bank must demonstrate its impact and value, it is critical that the institution collects and tracks empirical data on how its work is perceived by clients, partners and other stakeholders in our client countries.
In FY 2013, the Country Opinion Survey Program was scaled up in order to:
- Annually assess perceptions of the World Bank among key stakeholders in a representative sample of client countries;
- Track these opinions over time, representative of: regions, stakeholders, country lending levels, country income/size levels, etc.
- Inform strategy and decision making: apply findings to challenges to ensure real time response at several levels: corporate, regional, country
- Obtain systematic feedback from stakeholders regarding:
- The general environment in their country;
- Value of the World Bank in their country;
- World Bank's presence (work, relationships, etc.);
- World Bank's future role in their country.
- Create a feedback loop that allows data to be shared with stakeholders.